eFoodservice 2001 article containing Restaurant Equipment World

Conference Brochure and General Description
	The following text taken from the eFoodservice 2001 Conference brochure which was produced by the International Quality & Productivity Center (IQPC) on April 17th-19th in Chicago, Illinois. This event is the foodservice industry's only e-commerce forum. Bradley Pierce, CIO of Restaurant Equipment World™ was asked to speak at this event along with other industry leaders including Tyson Foods, Gordon Food Service, Hershey Foods, MOTT's North America and many others. An outline and Bradley's complete speech is featured below for your review.
Speech Summary and Outline
Bradley Pierce Chief Information Officer (CIO) Restaurant Equipment World™ eFoodservice 2001 Conference Chicago Hilton and Towers April 18th, 2001	4:15 PM - Building a Successful E-Business One Customer at a Time Bradley Pierce will speak about various techniques employed in building and growing an a successful e-business operation. The vital component in his e-business operation is to provide the customer with exceptional service and support before, during and after the sale is made. He will discuss techniques for building trust which translates to strong customer loyalty and repeat sales. His company has also succeeded in balancing the delicate mix of building brand image and ensuring profitability for future growth. Bradley credits a large share of his companies e-business success to the positive attitudes of the companies employees. Employees regularly present ideas which are immediately implemented to build moral and create a fun work environment. Customers feel welcomed when they call and speak to a representative who is happy and knowledgeable about the products. The discussion will also include the overuse of technology which can destroy even the best run e-businesses. Bradley will discuss common sense techniques to good customer service such as removing complicated voicemail and automatic e-mail response systems and replacing them with real people. Earning customers for life through exceptional e-customer service Building trust through a strong company image Making a profit while building brand image The key to good e-customer service: A happy and knowledgeable staff How overusing technology can hurt your e-business
Contents of Speech Given by Bradley Pierce
The full transcript of the speech IS available to qualified members of the media. Please read the following instructions for details: Due to the competitive nature of our industry, the written transcript of Bradley Pierce's speech has been moved to a secure location. This is due to concepts and ideas presented in the speech being duplicated by other online competitors. To gain access to the full transcript of Bradley Pierce's speech, please e-mail brad@REWonline.com or call him toll-free at 1-800-821-9153. Full access to the speech transcript will be provided immediately upon verification of your credentials.