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FEDA (Food Equipment
Distributors Association) |
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The following article appeared
as the cover story in the FEDA News & Views Magazine - The Voice of
the Foodservice Equipment Distributors Association. It was written
by Stacy Ward, Managing Editor. You can visit FEDA at www.FEDA.com.
The article consists of several pages and is quite lengthy. The time you spend reading it will be well worth your while since it is informative and very interesting. Article Summary: How does a small company - in a relatively small industry - take on the giants of the E&S world with half of the manpower and even fewer dollars? E-commerce is the easy answer. Unfortunately, it's a lot more complicated than it sounds - not to mention ridiculously expensive, time consuming and a total brain drain. But, having a computer whiz and an inventor leading the battle cry makes it a heck of a lot easier. Article Contents: |
