FEDA (Food Equipment Distributors Association)
News & Views Magazine May / June 2001
Story by Christi Holz Emerson

FEDA News & Views Cover

The following article appeared in the FEDA News & Views Magazine - The Voice of the Foodservice Equipment Distributors Association.  It was written by Christi Holz Emerson, Contributing Editor.  You can visit FEDA at www.FEDA.com.

Article Summary:  Ever wonder how your competitor ended up with that great article in the local business weekly?  While you might be sure he paid off some high-ranking official, most likely he simply knows the ins and outs of the PR world better than you.  After this article, you should be ready to pan for PR gold yourself.

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